Truck-food
Commissioned for NO-HO, communication agency.
As a passionate foodie, this session was especially fun and enriching. The project documents a food truck event, a culinary concept that, although it has a tradition in the USA, has gained popularity in Spain after the film Chef. Currently, although it is not yet regulated in the country, several renowned chefs incorporate it in fairs, corporate events and private parties, offering high quality gastronomic proposals in an itinerant format.
The event was sponsored by Citroën and took place in Malaga during the month of September. The session sought to capture the interaction of the public with the chefs, the presentation of the dishes and the dynamic and creative essence of the food truck concept.
All images are copyright © MadisonEstudio.





